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A Brand Peaks

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

In 1972, Playboy reached the height of its popularity. Playboy magazine enjoyed circulation of over 7 million copies per month and was positioned as the leading men’s magazine as well as one of the most influential magazines in the world. Dozens of Playboy clubs, casinos, hotels, and resorts were operating profitably with nearly 1 million members. The brand had expanded into various markets and categories including merchandising, television and movie producing, record producing, modeling and limousine services, and more. The writing was on the wall for a long time that the growth of the Playboy brand could not be sustained, but steps were never taken to protect the company from an inevitable crash.

Suggested Citation

  • Susan Gunelius, 2009. "A Brand Peaks," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 74-86, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_9
    DOI: 10.1057/9780230239586_9
    as

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