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Living the Brand

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

While spending a great deal of time defending the Playboy brand in the 1960s, Hugh Hefner’s role as the face of the Playboy brand also grew. He seized opportunities to defend the Playboy Philosophy in magazines and newspapers and on television. A Canadian documentary about Hefner called The Most premiered in 1961, and Hefner appeared on television shows as diverse as Warren Buffet’s Firing Line to The Tonight Show and Laugh-In. Articles and interviews with Hefner appeared in magazines and newspapers as varied as BusinessWeek, Barron’s, Newsweek, and Mad magazine. Hefner and Playboy were everywhere, and as Hefner’s star rose, so did Playboy’s earnings. In the 1960s, Hefner became the very thing that enamored him most during his youth—a celebrity.

Suggested Citation

  • Susan Gunelius, 2009. "Living the Brand," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 55-63, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_7
    DOI: 10.1057/9780230239586_7
    as

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