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The Brand Dream

In: Building Brand Value the Playboy Way

Author

Listed:
  • Susan Gunelius

    (KeySplash Creative, Inc.)

Abstract

Say what you will about Hugh Hefner, the man had a vision, took the steps to make the vision become a reality, and succeeded despite the challenges he faced. It can’t hurt that he has an IQ of 152—genius level, which was determined through an IQ test he took as a child. Truth be told, intelligence can be a benefit or a liability when it comes to being an entrepreneur. While it can help a person make sound decisions, it can also prohibit him from taking risks. It goes along with the old adage, “too much information can be dangerous,” but in the case of entrepreneurs, too much information can be limiting because it can create artificial barriers. The best entrepreneurs can balance the facts, risks, and potential rewards to make sound business decisions. Hugh Hefner brought the tools of intelligence to the table, but when married with his belief in his product and his ability to accept risks, his men’s lifestyle magazine grew to become one of the most iconic brands in modern history.

Suggested Citation

  • Susan Gunelius, 2009. "The Brand Dream," Palgrave Macmillan Books, in: Building Brand Value the Playboy Way, chapter 0, pages 3-11, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23958-6_1
    DOI: 10.1057/9780230239586_1
    as

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