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Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?

In: The Second Automobile Revolution

Author

Listed:
  • Myeong-Kee Chung

Abstract

Global competition in the automobile industry and changing consumer demand are resulting in numerous trends: greater product variety and innovation; shorter product life cycles; low unit costs; and higher product quality. It has been theorised that changing market conditions precipitated a crisis of Fordism that then changed in fundamental ways to provide a new form of production system. This system is known for achieving greater functional and numerical flexibility by computer-based automated procedures.

Suggested Citation

  • Myeong-Kee Chung, 2009. "Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?," Palgrave Macmillan Books, in: Michel Freyssenet (ed.), The Second Automobile Revolution, chapter 8, pages 141-162, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-23691-2_8
    DOI: 10.1057/9780230236912_8
    as

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