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Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession

In: Marketing Metaphors and Metamorphosis

Author

Listed:
  • Michael Thomas

Abstract

METAMORPHOSIS: change of form or character. In this chapter I want to speculate about the possibility, the likelihood, that the profession of marketing will move away from its image of being the last resort of hucksters, carpetbaggers, snake-oil salesmen and second-hand car dealers, to the status of a profession, with acknowledged standards of conduct, even its own equivalent of the Hippocratic oath.

Suggested Citation

  • Michael Thomas, 2008. "Marketing, Metaphors and Metamorphosis: Marketing Management as a Caring Profession," Palgrave Macmillan Books, in: Philip J. Kitchen (ed.), Marketing Metaphors and Metamorphosis, chapter 15, pages 206-216, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22753-8_15
    DOI: 10.1057/9780230227538_15
    as

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