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Dress for Success

In: Management Intelligence

Author

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  • Adrian Furnham

Abstract

“Clothes maketh the man.” Or “You can’t make a silk purse out of a sow’s ear.” To what extent does gear make a difference in sales? Are you more likely to believe in, buy from, indeed even be more product-satisfied as a function of the attire of sales staff?

Suggested Citation

  • Adrian Furnham, 2008. "Dress for Success," Palgrave Macmillan Books, in: Management Intelligence, pages 83-84, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22743-9_26
    DOI: 10.1057/9780230227439_26
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