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A Blueprint for a Consumer-Driven Society

In: The Nature of Marketing

Author

Listed:
  • Chuck Brymer

Abstract

Have you ever been to EPCOT Center? Many of the approximately ten million people who visit EPCOT each year at Walt Disney World in Florida don’t even stop to realize what its name stands for: the Experimental Prototype Community of Tomorrow. EPCOT actually began life as an idea for a real community, where over 20,000 people would live in harmony with the modern world.

Suggested Citation

  • Chuck Brymer, 2009. "A Blueprint for a Consumer-Driven Society," Palgrave Macmillan Books, in: The Nature of Marketing, chapter 0, pages 177-190, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22723-1_10
    DOI: 10.1057/9780230227231_10
    as

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