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The Power of One and the Power of Many

In: The Nature of Marketing

Author

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  • Chuck Brymer

Abstract

what makes people suddenly start flocking to Canada in the middle of winter?In early 2007, the world became transfixed by the story of Knut, a polar bear cub who was rejected by its mother after being born in captivity at the Berlin Zoo. As he survived and grew under the care of humans, he became an international celebrity, spawning books, record crowds of visitors, and even an animated movie deal.

Suggested Citation

  • Chuck Brymer, 2009. "The Power of One and the Power of Many," Palgrave Macmillan Books, in: The Nature of Marketing, chapter 0, pages 1-16, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-22723-1_1
    DOI: 10.1057/9780230227231_1
    as

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