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An Integrated Set of New Business Logics

In: Creative Cost-Benefits Reinvention

Author

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  • Christian Dussart

Abstract

Earlier in this book, commoditization was defined, explained, and clarified. Its major impacts on the economy and on business practices have been clarified. The diagnosis and prognosis of its consequences on growth and profitability have also been laid out extensively. The prerequisites for decision making on value creation have been honestly and transparently justified. Consistent with the intellectual process of this book, we will now move from ideas to action and present strategic recommendations on customer value creation, specifically how to develop it, how to translate it into a strong CVP, how to keep it relevant, and how to avoid leakage of value by determining where cuts will hurt customer perceptions.

Suggested Citation

  • Christian Dussart, 2010. "An Integrated Set of New Business Logics," Palgrave Macmillan Books, in: Creative Cost-Benefits Reinvention, chapter 0, pages 101-116, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-11463-0_6
    DOI: 10.1057/9780230114630_6
    as

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