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Research: The Art of Seeing the Different Way

In: Strategy by Design

Author

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  • James Carlopio

Abstract

Few, if any, in the management and strategy development area (in practice or academia) would consider it reasonable to try to create strategy in the absence of adequate information regarding such things as markets and competitors. Similarly, according to studies by Badke-Schaub and Frankenberger (1997), “in the design process [the] non-availability of information was a crucial factor responsible for deficient analysis of solutions” (p. 361). There seems to be general agreement, therefore, that it is important to research widely to ensure that you have adequate information available before proceeding to develop your options and choose a solution or strategy. Typically, however, the research that is done as part of a traditional strategy formulation process and that which is done as part of the design process varies in both their purposes and their methods.

Suggested Citation

  • James Carlopio, 2010. "Research: The Art of Seeing the Different Way," Palgrave Macmillan Books, in: Strategy by Design, chapter 0, pages 47-95, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10526-3_3
    DOI: 10.1057/9780230105263_3
    as

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