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Knowledge and Competing Discourses in Organizations

In: Japanese Corporate Transition in Time and Space

Author

Listed:
  • Tomoko Kurihara

Abstract

JCars. A transnational corporation in Osaka, Japan. The corporate Public Relations brochure is 34 pages, printed on high-quality, A4-sized paper. It is at once a product and mode of social interaction.1 The front cover is dusted with metallic effect. Underneath swirls a gradation of blue hues from intense to light aquamarine. Photographic images take centerstage while blocks of concise text are interspersed on every other page. Together they outline JCar’s corporate history, philosophy, organization, strategy, and future orientation in relation to the global marketplace.

Suggested Citation

  • Tomoko Kurihara, 2009. "Knowledge and Competing Discourses in Organizations," Palgrave Macmillan Books, in: Japanese Corporate Transition in Time and Space, chapter 0, pages 1-15, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-10113-5_1
    DOI: 10.1057/9780230101135_1
    as

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