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Introduction

In: Competitive Innovation Management

Author

Listed:
  • James A. Christiansen

Abstract

More than ten years ago, I was a member of a consulting team working for an American consumer products company, which I will call USF (for US Food Products, a pseudonym). USF was far from the largest company in its field. But it showed a record of steady growth and profits going back more than three decades. It was a solid player in its core markets, and had diversified into a few related businesses. USF management hired us to help them to find new growth opportunities, either in the businesses they had, or in related businesses.

Suggested Citation

  • James A. Christiansen, 2000. "Introduction," Palgrave Macmillan Books, in: Competitive Innovation Management, pages 1-13, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-00110-7_1
    DOI: 10.1057/9780230001107_1
    as

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