IDEAS home Printed from https://ideas.repec.org/h/pal/paiecp/978-3-319-47250-8_3.html
   My bibliography  Save this book chapter

The Three Trends: Granularity, Behemoths and Cooperation

In: How Digital Communication Technology Shapes Markets

Author

Listed:
  • Swati Bhatt

    (Princeton University)

Abstract

The first trend, OR, has redefined markets and unbundled products, transforming economic units into granular structures which operate with fewer employees and intermediaries. Connections and data allow buyers and sellers to confront each other directly and transactional integrity is maintained by the pillars of social capital – trust, reputation, responsibility and rights. Agency costs of monitoring and incentivizing workers are lower due to disintermediation. The second trend is an agglomeration of transactions. This trend, enabled by network effects and the trading of attention across multi-sided markets, results in the concentration of economic activity around a few major hubs, the OB. Advertising emerges as a major player in these multi-sided markets. The third trend is a recalibration of the notion of competition.

Suggested Citation

  • Swati Bhatt, 2017. "The Three Trends: Granularity, Behemoths and Cooperation," Palgrave Advances in Economics of Innovation and Technology, in: How Digital Communication Technology Shapes Markets, chapter 3, pages 29-55, Palgrave Macmillan.
    • Handle: RePEc:pal:paiecp:978-3-319-47250-8_3
    DOI: 10.1007/978-3-319-47250-8_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:paiecp:978-3-319-47250-8_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.