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Publicidad, información y persuasión

In: Organización Industrial

Author

Listed:
  • Jorge Fernández-Baca

    () (Departamento de Economía, Universidad del Pacífico)

Abstract

El presente capítulo presenta las principales teorías que se han desarrollado sobre la publicidad, como una estrategia tanto de información como de disuasión y cuyos efectos, tanto positivos como negativos, han sido tratados por diferentes autores.

Suggested Citation

  • Jorge Fernández-Baca, 2011. "Publicidad, información y persuasión," Chapters of Books,in: Jorge Fernández-Baca (ed.), Organización Industrial, edition 2, volume 1, chapter 11, pages 537-571 Fondo Editorial, Universidad del Pacífico.
  • Handle: RePEc:pai:chptup:11-04-11
    as

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    Keywords

    asimetría de información; publicidad; bienestar de consumidores; competencia en el mercado;

    JEL classification:

    • L0 - Industrial Organization - - General
    • D20 - Microeconomics - - Production and Organizations - - - General

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