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Influence of Social Responsibility upon Competitiveness of Companies in Serbia


  • Gordana Radosavljevic

    (University of Kragujevac, Serbia)

  • Katarina Borisavljevic

    (University of Kragujevac, Serbia)


The object of the paper is to analyze the influence of the concept of social responsibility upon competitiveness of companies in Serbia. For this purpose, an opinion poll was conducted concerning evaluation of the importance of socially responsible behavior of companies for consumers in Serbia, based on a representative sample as the results presented in the paper will show.

Suggested Citation

  • Gordana Radosavljevic & Katarina Borisavljevic, 2010. "Influence of Social Responsibility upon Competitiveness of Companies in Serbia," MIC 2010: Social Responsibility, Professional Ethics, and Management; Proceedings of the 11th International Conference, Ankara, 24–27 November 2010 [Selected Papers], University of Primorska, Faculty of Management Koper.
  • Handle: RePEc:mgt:micp10:531-546

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    References listed on IDEAS

    1. Leitão, João & Silva, Maria José, 2007. "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper 2954, University Library of Munich, Germany.
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