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E-commerce, Digital Native Young Customers and Web Risks


  • Augusto Sebastio

    (University of Bari, Italy)


In the past, the world wide web was considered as a very short experience. Today it is a strong part of our life, it is in a digital world. This public space could be dangerous especially for new i-generations, i.e. Digital Natives faster customers actively engaged with parents and institutions in fighting a new educational war.

Suggested Citation

  • Augusto Sebastio, 2010. "E-commerce, Digital Native Young Customers and Web Risks," MIC 2010: Social Responsibility, Professional Ethics, and Management; Proceedings of the 11th International Conference, Ankara, 24–27 November 2010 [Selected Papers], University of Primorska, Faculty of Management Koper.
  • Handle: RePEc:mgt:micp10:247-257

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    References listed on IDEAS

    1. Leitão, João & Silva, Maria José, 2007. "CSR and Social Marketing: What is the desired role for Universities in fostering Public Policies?," MPRA Paper 2954, University Library of Munich, Germany.
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