IDEAS home Printed from https://ideas.repec.org/h/mgt/irpp15/51-74.html
   My bibliography  Save this book chapter

The Application of Behavioral Economics and Neuromarketing in Language School Advertising

In: From Research to Entrepreneur Practice

Author

Listed:
  • Tanja Vasle
  • Igor Riznar

Abstract

Economists and experts from related fields are working formany years to improve the classical economic theory in a manner that will allow better forecasting of consumer decisions and behavior. Master’s thesis deals with the field of behavioral economics, neuroeconomics and neuromarketing.The purpose of these fields is to combine classical approaches of economics and psychological foundations which are extremely important in considering consumers’ decisions.The theoretical part of the master’s thesis deals with behavioral economics, neuroeconomics and neuromarketing, their history and development, and the principles, rules and approaches integrating these theories into practice. The empirical part consists of analysis of selected advertisements of language schools in Slovenia, the purpose of which is to determine how the language school can include newer theories in their business, and how can these theories be used to improve the analyzed ads so that they become more attractive to consumers.

Suggested Citation

  • Tanja Vasle & Igor Riznar, 2015. "The Application of Behavioral Economics and Neuromarketing in Language School Advertising," From Research to Entrepreneur Practice, in: Klemen Kavcic & Igor Riznar & Doris Gomezelj Omerzel (ed.),From Research to Entrepreneur Practice, pages 51-74, University of Primorska, Faculty of Management Koper.
    • Handle: RePEc:mgt:irpp15:51-74
    as

    Download full text from publisher

    File URL: http://www.fm-kp.si/zalozba/ISBN/978-961-266-189-2/51-74.pdf
    File Function: full text in Slovene
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mgt:irpp15:51-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alen Jezovnik (email available below). General contact details of provider: https://edirc.repec.org/data/fmkupsi.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.