IDEAS home Printed from https://ideas.repec.org/h/mdv/cpchap/y20178.html
   My bibliography  Save this book chapter

Alternative Approaches to Marketing Being a Business Entrepreneur

In: The International Entrepreneurship: Trends, Challenges, Achievements. Proceedings of the Eighth International Conference, 6 – 9 June 2017, Varna, Bulgaria

Author

Listed:
  • Björn Bjerke

    (Linnaeus University, Sweden)

Abstract

I think it is fruitful in our modern society to look at marketing being a business entrepreneur as different enough compared with other types of marketing to be treated separately. Furthermore, there is a new approach to marketing coming up next to the dominant rational managerial one. I would like to refer to this new approach as co-creation marketing and I find it useful to discuss this new alternative in terms of the social phenomenological philosophy. This paper discusses rational managerial marketing and social phenomenological marketing as two alternatives being a business entrepreneur.

Suggested Citation

  • Björn Bjerke, 2018. "Alternative Approaches to Marketing Being a Business Entrepreneur," Conference Proceedings Chapters, in: Kiril Todorov & Kostadin Kolarov (ed.), The International Entrepreneurship: Trends, Challenges, Achievements. Proceedings of the Eighth International Conference, 6 – 9 June 2017, Varna, Bulg, edition 1, chapter 127, pages 153-174, Bulgarian Association for Management Development and Entrepreneurship.
    • Handle: RePEc:mdv:cpchap:y:2017:8
    as

    Download full text from publisher

    File URL: http://conference.bamde.org/RePEc/mdv/cpchap/2017-08.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mdv:cpchap:y:2017:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kostadin Kolarov (email available below). General contact details of provider: https://edirc.repec.org/data/bamdebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.