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Design, Designers and Business Success

In: Entrepreneurial/Managerial Innovative Strategies and Behaviour in Global Multicultural Environment. Proceedings of the Sixth International Conference, 9 – 12 September 2014, Nessebar, Bulgaria

Author

Listed:
  • Miroslav Pivoda

    (Innovation Consulting Brno, Czech Republic)

Abstract

Selected anecdotal evidence illustrates the hard data findings of World Economic Forum: Competitiveness of the Czech economy in EU decreased. The statistical data fail to highlight specific innovative industries, particularly in design. This study provides a case analysis of the Delong electron microscope. It is not proposed that this case is representative. Several analytical frameworks were applied on the given business case. One observation from the case: If customers are not eager for the most advanced products (and in parallel, “the customer is always right”), the market economy cannot represent the fastest way to a bright future which visionaries depict and designers initiate.

Suggested Citation

  • Miroslav Pivoda, 2015. "Design, Designers and Business Success," Conference Proceedings Chapters, in: Kiril Todorov & Mitko Dimitrov (ed.), Entrepreneurial/Managerial Innovative Strategies and Behaviour in Global Multicultural Environment. Proceedings of the Sixth International Conference,, edition 1, chapter 127, pages 37-64, Bulgarian Association for Management Development and Entrepreneurship.
    • Handle: RePEc:mdv:cpchap:y:2014:2
    as

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