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Entrepreneurial Coaching in Search of Impact

In: European Entrepreneurship in the Globalizing Economy: Preparation of New Generation of Entrepreneurs and Business Leaders. Proceedings of the International Conference, 3 – 6 June 2012, Sozopol, Bulgaria

Author

Listed:
  • Renaud Redien-Collot

    (Novancia Business School, Paris, France)

  • Miruna Radu

    (Audencia School of Management, Nantes, France)

Abstract

Entrepreneurial coaching and mentoring dyads are purposeful interpersonal relationships. Securing and improving the start-up and early phase development processes require matching communicational strategies with business support objectives and situations. We did five-year field research in a business incubator and a mentoring institute in the Paris area. We identified the interpersonal communicational strategies that coaches and mentors use in order to influence the entrepreneurs’ attitudes and behaviours. These strategies are categorized as persuasion, engagement, criticism, and provocation. We then assessed the impact of these communicational strategies at the individual (commitment, compliance, resistance) and enterprise levels (business launching, fundraising, business profitability).

Suggested Citation

  • Renaud Redien-Collot & Miruna Radu, 2014. "Entrepreneurial Coaching in Search of Impact," Conference Proceedings Chapters, in: Kiril Todorov & Philippos Papadopoulos (ed.), European Entrepreneurship in the Globalizing Economy: Preparation of New Generation of Entrepreneurs and Business Leaders. Proceedings of the Internat, edition 1, chapter 127, pages 191-224, Bulgarian Association for Management Development and Entrepreneurship.
    • Handle: RePEc:mdv:cpchap:y:2012:9
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