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Methods for Association of the Strategic Choice with Key Resources and Results Management of SMEs

In: Entrepreneurship in United Europe – Challenges and Opportunities. Proceedings of the International Conference, 13 – 17 September 2006, Sunny Beach, Bulgaria

Author

Listed:
  • Nikola Dimitrov

    (Department of Management, University of Economics – Varna, Bulgaria)

  • Tsvetana Stoyanova

    (Department of Management, University of National and Word Economy, Sofia, Bulgaria)

Abstract

Strategies, personnel and profitability of small and medium-sized enterprises in Bulgaria are of essential importance for the effectiveness of their development. Coordination in the course of their working out is one of the tough issues of their management and successful positioning on the European market. In this respect, the report reveals the nature and methodical requirements of their association under a preliminary specified development strategy. Certain consistency of such process is suggested, as the “Return on Investment” index has a priority. Set of indices for effectiveness assessment of staff utilization and profitability of SMEs are suggested, based on the ROI Method. Results of different levels have been employed to measure ROI.

Suggested Citation

  • Nikola Dimitrov & Tsvetana Stoyanova, 2007. "Methods for Association of the Strategic Choice with Key Resources and Results Management of SMEs," Conference Proceedings Chapters, in: Kiril Todorov & David Smallbone (ed.), Entrepreneurship in United Europe – Challenges and Opportunities. Proceedings of the International Conference, 13 – 17 September 2006, Sunny Beach, Bu, edition 1, chapter 127, pages 150-168, Bulgarian Association for Management Development and Entrepreneurship.
    • Handle: RePEc:mdv:cpchap:y:2006:9
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