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Systematic Competitiveness in Colombian Medical Tourism: An Examination

In: Mobilities, Tourism and Travel Behavior - Contexts and Boundaries

Author

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  • Mario Alberto De La Puente Pacheco

Abstract

This chapter analyzes the role of the central government of Colombia in the strategy for the improvement of the medical tourism industry through a critical approach of the traditional model of competitiveness. Based on a mixed method, the feasibility of the associative systemic competitiveness model and its effectiveness on the quality of medical services offered to foreign patients is determined. Under the current competitiveness model, the central government implements a series of strategies based on executive orders in an isolated way. The proposal for the implementation of systemic competitiveness model improves the perception of quality of medical services by foreign patients. In order to implement the proposed model, it recommended the expansion of free taxation zones, the proliferation of medical service clusters, and the strengthening of strategic alliances with international operators.

Suggested Citation

  • Mario Alberto De La Puente Pacheco, 2018. "Systematic Competitiveness in Colombian Medical Tourism: An Examination," Chapters, in: Leszek Butowski (ed.), Mobilities, Tourism and Travel Behavior - Contexts and Boundaries, IntechOpen.
    • Handle: RePEc:ito:pchaps:120558
    DOI: 10.5772/intechopen.70135
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    File URL: https://www.intechopen.com/chapters/56423
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    Cited by:

    1. Gallardo-Vázquez Dolores & Hernández-Ponce Oscar Ernesto & Valdez-Juárez Luis Enrique, 2019. "Impact factors for the development of a competitive and sustainable tourist destination. Case: Southern Sonora Region," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 9(2), pages 3-14, December.

    More about this item

    Keywords

    systemic competitiveness; medical tourism; government role; traditional competitiveness model; health tourism;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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