Effectiveness of Communication in Relation to Training of Sales Staff
Communication is today crucial to the successful operation of the supplier. Many circumstances affect the chances of achieving this success. A lot of contribution can give the sales staff. The training of sales personnel is the key to an individual supplier that can be successful on the market. The focus of this training is primarily in the various modes of transmission and acquisition of knowledge, which should lead to an improvement of their communicativeness. In this study we have shown that the most important is primarily the performance of communication and thus the investment in training your sales staff. We found that each contribution in improving communication is returned with a multiplier effect - that the return is much greater than we have invested. How individual suppliers are oriented to training of sales personnel and related content, is only one of their approaches depend on market performance. The most resourceful use unusual approaches, because they bring a competitive advantage.
|This chapter was published in: Gregor Jagodic , , pages 999-1005, 2012.|
|This item is provided by International School for Social and Business Studies, Celje, Slovenia in its series Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 with number 999-1005.|
|Contact details of provider:|| Web page: http://www.issbs.si|
When requesting a correction, please mention this item's handle: RePEc:isv:mklp12:999-1005. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Ježovnik)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.