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Managing Knowledge and Information in the Process of Customer Needs Identification


  • Elzbieta Skrzypek

    (Maria Curie-Sklodowska University, Poland)

  • Grzegorz Grela

    (Maria Curie-Sklodowska University, Poland)

  • Agnieszka Piasecka

    (Maria Curie-Sklodowska University, Poland)

  • Mariusz Hofman

    (Maria Curie-Sklodowska University, Poland)


The paper presents the role of managing knowledge and information in the process of customer needs identification. In conditions of knowledge economy knowledge and information determines competitive advantage, where knowledge on consumer and their requirements and needs is key. Findings conducted in 2011 by authors indicate that from 8 principles of the quality management expressed in ISO 10014 the most correlated with the subjective evaluation of examined economic performance of the organizations is the one with involvement of people.

Suggested Citation

  • Elzbieta Skrzypek & Grzegorz Grela & Agnieszka Piasecka & Mariusz Hofman, 2012. "Managing Knowledge and Information in the Process of Customer Needs Identification," Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012, International School for Social and Business Studies, Celje, Slovenia.
  • Handle: RePEc:isv:mklp12:881-889

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    References listed on IDEAS

    1. Pankaj Ghemawat, 2003. "Semiglobalization and international business strategy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(2), pages 138-152, March.
    2. Williamson, Oliver E, 1993. "Calculativeness, Trust, and Economic Organization," Journal of Law and Economics, University of Chicago Press, vol. 36(1), pages 453-486, April.
    3. Lode Li, 2002. "Information Sharing in a Supply Chain with Horizontal Competition," Management Science, INFORMS, vol. 48(9), pages 1196-1212, September.
    4. Hau L. Lee & Kut C. So & Christopher S. Tang, 2000. "The Value of Information Sharing in a Two-Level Supply Chain," Management Science, INFORMS, vol. 46(5), pages 626-643, May.
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