IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this book chapter or follow this series

Product Package Second Life: Exploratory Research of Secondary Use

  • Monika Nalewajek

    (Maria Curie-Sklodowska University, Poland)

  • Radoslaw Macik

    (Maria Curie-Sklodowska University, Poland)

Registered author(s):

    This paper describes the results of qualitative research regarding the phenomenon of "product package second life" (a situation when consumer uses package after original product has been used, including buying product specially to have attractive package). Such package usage is compatible with EU Waste Framework Directive. What is more, from marketing point of view, it should be promoted because of creating additional possibilities to interact with brand, longer than direct product usage or consumption. Typical package second-life examples as well as more sophisticated cases are described and analyzed in the paper, including classification of types and situations found in field research, and identifying motives and consequences of their usage. Specific situation of buying a product only to possess its original package is also researched. The photostory technique and self-reports were the main sources of qualitative data used. Additional insights were made on the base of standardized associations test made on selected product package forms and materials, and with consumer decision-making style profile questionnaire describing distinct traits of their consumer personality.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.issbs.si/press/ISBN/978-961-6813-10-5/papers/ML12_139.pdf
    File Function: full text
    Download Restriction: no

    File URL: http://www.issbs.si/press/ISBN/978-961-6813-10-5/MakeLearn2012.pdf
    File Function: Conference Programme
    Download Restriction: no

    as
    in new window

    This chapter was published in: Monika Nalewajek & Radoslaw Macik , , pages 731-739, 2012.
    This item is provided by International School for Social and Business Studies, Celje, Slovenia in its series Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012 with number 731-739.
    Handle: RePEc:isv:mklp12:731-739
    Contact details of provider: Web page: http://www.issbs.si

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:isv:mklp12:731-739. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Goran Dakovic)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.