Corporate Social Responsibility and its Application in the Enterprise

Extensive changes in today's business environment, increasing globalization and the problems of social life force companies into a constant search for effective ways to adapt to new conditions, both in the social and economic activity. A high rate of integration processes and the development of modern information and communication technologies make many organizations enter into new relationships with the environment in business and society. In the era of globalization and growing competitive rivalry, the application of Corporate Social Responsibility (CSR) seems to be necessary for all modern enterprises. The elimination of unethical activities as well as undertaking projects in the field of social programs to improve the image of companies on the market increase the confidence in such companies, thus contributing in the long run to the increased earnings from their business activity. Without doubt, the implementation of main principles of CSR brings positive results for the economic activity. Some uncertainty concerning CSR cannot be questioned, either. Whether to overcome obstacles connected with the implementation of CSR in a company depends on the proper attitude a given organization that wishes to use the foundation concept of CSR and is ready to divert from pre-established principles and values.