IDEAS home Printed from
   My bibliography  Save this book chapter

Relationship between KnowledgeManagement and Market Orientation in SMEs


  • Roman Kmieciak

    (Silesian University of Technology, Poland)

  • Anna Michna

    (Silesian University of Technology, Poland)


The paper presents relationships between market orientation (MO), knowledge management (KM) and growth and development of small and medium-sized enterprises (SMEs). Two basic questions are stated for this study: (1) what are the relationships between those two concepts, KM and MO, and growth of SMEs (direct or indirect), and (2) what is the direction of the relationship between KM and MO. To answer the questions, literature review was conducted. Knowledge management is defined as a process that helps enterprises to find, select, organize and transfer important information necessary for activities such as for example strategic planning and decision making. Also two main perspectives on market orientation, cultural and behavioural, underline the importance of collecting and processing information about market. Previous empirical researches confirm significant relationship between KM, MO and growth and development of enterprises. However, KM and MO are different in SMEs in comparison to large enterprises. The differences result from characteristics of SMEs such as for example: small size, informal organization structure and being close to market. Moreover, although there is correlation between KM and MO, previous studies do not indicate unequivocally the direction of the relationship between those two concepts.

Suggested Citation

  • Roman Kmieciak & Anna Michna, 2012. "Relationship between KnowledgeManagement and Market Orientation in SMEs," Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012, International School for Social and Business Studies, Celje, Slovenia.
  • Handle: RePEc:isv:mklp12:175-183

    Download full text from publisher

    File URL:
    File Function: full text
    Download Restriction: no

    File URL:
    File Function: Conference Programme
    Download Restriction: no

    More about this item


    knowledge management; market orientation; SMEs;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isv:mklp12:175-183. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen JeĹžovnik). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.