IDEAS home Printed from https://ideas.repec.org/h/isv/mklp12/109-120.html
   My bibliography  Save this book chapter

Corporate Sustainability: Strategic Alternatives and Methodology; Implementation

Author

Listed:
  • Gyula Fülöp

    (Institute of Business Sciences, University of Miskolc, Hungary)

  • Bettina Hódi Hernádi

    (Institute of Business Sciences, University of Miskolc, Hungary)

Abstract

The aim of this paper is to contribute to the successful implementation of the sustainability corporate strategies. First, starting from the new strategic challenges of the 21st Century, it summarizes the theoretical background of the sustainability. In the next step, it determines the objectives, rules of the sustainability strategic alternatives and the critical factors of the strategic choices. Then, it describes the framework of the conventional Balanced Scorecard (BSC) and the consequences of the simplistic addition of the social and environmental perspectives to the Balanced Scorecard. Based on this, it outlines the structure of the Sustainability Balanced Scorecard (SBSC) and the steps of its definition. Relating to this, it introduces the proposals for the elements of the SBSC for the different sustainability strategies. Finally, it demonstrates the phases of the formation, and introduction of the “Credible” strategy in a chemical industry case study.

Suggested Citation

  • Gyula Fülöp & Bettina Hódi Hernádi, 2012. "Corporate Sustainability: Strategic Alternatives and Methodology; Implementation," Knowledge and Learning: Global Empowerment; Proceedings of the Management, Knowledge and Learning International Conference 2012, International School for Social and Business Studies, Celje, Slovenia.
  • Handle: RePEc:isv:mklp12:109-120
    as

    Download full text from publisher

    File URL: http://www.issbs.si/press/ISBN/978-961-6813-10-5/papers/ML12_041.pdf
    File Function: full text
    Download Restriction: no

    File URL: http://www.issbs.si/press/ISBN/978-961-6813-10-5/MakeLearn2012.pdf
    File Function: Conference Programme
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isv:mklp12:109-120. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Ježovnik). General contact details of provider: http://www.issbs.si .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.