The Impact of Information Technologies on Business During the COVID-19 Pandemic Outbreak

Introduction:Towards the end of 2019, it had been reported that a new kind of Corona virus, COVID-19, appeared in Wuhan, China, and since then the source of this virus is obscure. However, the new coronavirus is spreading rapidly and has become a worldwide pandemic. Countries round the world are implementing their own strategies in combating the epidemic. Aim:In this chapter, the effects of information and communication technology on the management and control of businesses in small- and medium-sized enterprises (SMEs) operating in Kosovo during the COVID-19 pandemic are investigated. Moreover, since recently the SME’s in Kosovo have shown faster development in terms of technology, thus the dimensions –the size of amount (unit) of investment is being researched as well. Methods:In this chapter, in an online survey method, respondents were needed to answer using a Likert 5 scale has been applied. The results of online surveys are taken from 54 businesses that were found suitable for evaluation. The data are analysed using the SPSS 23 package program, and the results of frequency analysis, averages and standard deviations were examined. It has been tried to determine whether there is a difference within the approach to information technologies of SMEs operating in Kosovo, based on the year of operation, sector, number of personnel, production system type, supply market, target market, foreign capital partnership and legal structures. Findings:According to the results of the analysis obtained, it has been determined that enterprises in Kosovo have different approaches to information technologies consistent with their years of activity, number of personnel, supply markets and target markets. In addition, according to the results obtained, enterprises made the biggest investment in information technologies during the COVID-19 pandemic period. Conclusion:According to the data analyses and the results obtained, disclosed that the utilisation of the Internet, e-mail, capacity increase, communication and improving working conditions, to the areas where businesses make the most use of information technologies. It has been determined that the enterprises evaluate information technologies differently according to their operating time, the sector they operate in, the production tour, the supply market and the target market situation. Originality:Information technologies and investments in this field are a very new concept for businesses in Kosovo. The results obtained from the research will offer very important information and suggestions for businesses that are new to digitalisation.