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Who Wants to be a Millionaire?A Behavioral Economy Analysis

In: Contemporary Issues in Behavioral Finance

Author

Listed:
  • Ekrem Tufan
  • Burcu Engin
  • Yonca İmer
  • Merve Aycan

Abstract

In this chapter, the authors studied cognitive biases such as certainty effect, isolating effect, and overconfidence effect in the Turkish version of “Who Wants to be a Millionaire” TV show. The research was carried out by watching the show during different dates between September 2013 and April 2015 and filling in a questionnaire, which consists of 25 questions. A total of 408 contestants were observed and evidence was found for both certainty and isolation effects.

Suggested Citation

  • Ekrem Tufan & Burcu Engin & Yonca İmer & Merve Aycan, 2019. "Who Wants to be a Millionaire?A Behavioral Economy Analysis," Contemporary Studies in Economic and Financial Analysis, in: Contemporary Issues in Behavioral Finance, volume 101, pages 205-213, Emerald Group Publishing Limited.
  • Handle: RePEc:eme:csefzz:s1569-375920190000101014
    DOI: 10.1108/S1569-375920190000101014
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