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Evaluating CV Measurement Validity: Separating the Light from the Heat

In: The Contingent Valuation of Natural Parks

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The contingent valuation technique for measuring the economic value of environmental goods and services has becoming increasingly popular in recent years and has many advantages over other revealed or stated preference methods. It has been criticised, however, for being inconsistent with economic theory by reflecting altruistic motives and moral obligations. This book examines the role of the ‘warmglow’ effect (the pleasure derived from giving to good causes or being concerned about the environment) in contingent valuation studies and examines whether warmglow is an underlying force in CV responses.

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  • ., 2002. "Evaluating CV Measurement Validity: Separating the Light from the Heat," Chapters, in: The Contingent Valuation of Natural Parks, chapter 2, pages 21-42, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:2685_2
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    Economics and Finance; Environment;

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