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An Internet Software Product: Integrating Marketing and R&D

In: Managing New Product Development and Innovation

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Abstract

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today’s knowledge-based companies.

Suggested Citation

  • ., 2001. "An Internet Software Product: Integrating Marketing and R&D," Chapters, in: Managing New Product Development and Innovation, chapter 15, pages 301-314, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:2284_15
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    File URL: https://www.elgaronline.com/view/9781840645712.00024.xml
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    Cited by:

    1. Marc Fischer & Michel Clement, 2007. "Erfolgsfaktor Internationalisierung: Eine empirische Analyse der Breite und Geschwindigkeit der internationalen Markteinführung pharmazeutischer Innovationen von Folgern," Schmalenbach Journal of Business Research, Springer, vol. 59(7), pages 847-881, November.

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