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Social norm nudging for sustainable consumption

In: Research Handbook on Nudges and Society


  • John Thøgersen


This chapter presents theory on social norms and social norms nudging as well as a review of empirical research on social norms nudging within the sustainability domain. It ends with a discussion of when and how social norms nudging is likely to be effective, both regarding specific campaigns and as an element in policy mixes to reach a social tipping point for sustainable consumption behaviors.

Suggested Citation

  • John Thøgersen, 2023. "Social norm nudging for sustainable consumption," Chapters, in: Cass R. Sunstein & Lucia A. Reisch (ed.), Research Handbook on Nudges and Society, chapter 4, pages 56-69, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:22035_4

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