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Boris Rufus: hotspot on screen and costs on the backyard

In: Cases on Born Globals

Author

Listed:
  • Sílvio Luís de Vasconcellos
  • Clarice Zimmermann
  • Gérson Tontini

Abstract

Boris & Rufus is a Brazilian animation series produced by Bell Studio in Blumenau, aimed at children aged six to ten. This teaching case addresses the company as a born-again global firm, its rapid spread across Disney channels in Latin America and digital platforms, and the dilemma of turning the characters into licensable products worldwide. Boris & Rufus aired first in 2018. In 2023, episodes are available in 80 countries and dubbed into multiple languages. However, in 2023 the licence of its products remains restricted to the Brazilian market, bringing dilemmas to keep the business sustainable in the coming years.

Suggested Citation

  • Sílvio Luís de Vasconcellos & Clarice Zimmermann & Gérson Tontini, 2024. "Boris Rufus: hotspot on screen and costs on the backyard," Chapters, in: Erik S. Rasmussen (ed.), Cases on Born Globals, chapter 11, pages 146-157, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21625_11
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    File URL: https://www.elgaronline.com/doi/10.4337/9781803924410.00019
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