IDEAS home Printed from
   My bibliography  Save this book chapter

De-globalization, de-commercialization, and semi-mediatization: the influence of COVID-19 on global sport communication

In: Research Handbook on Sport and COVID-19


  • Wei Wei
  • Li Siying


The impacts of the COVID-19 on global sport industry are far-reaching and long-lasting. The pandemic has changed the fundamental pattern of the sports narratives, and is in essence a deconstruction and rebranding of contemporary sports. Specifically, the impacts are manifested in three ways. First, deglobalization has led to significant changes in the characters of contemporary sports, with the industry chain of sports reorganized and redistributed after partial disconnection. This has posed new challenges to the global landscape of sport communication that has remained unchanged for years. Second, decommercialization is signified both by the operation events and the production and consumption of sport communication. Last but not least, the connotation of sports media professionalism has varied, and representations of semi-mediatization can be observed in some part of the sport communication market. Continued attention needs to be paid to the medium- and long-term effects of sport communication in the late stage of the pandemic as well as the post-pandemic era.

Suggested Citation

  • Wei Wei & Li Siying, 2022. "De-globalization, de-commercialization, and semi-mediatization: the influence of COVID-19 on global sport communication," Chapters, in: Paul M. Pedersen (ed.), Research Handbook on Sport and COVID-19, chapter 8, pages 88-98, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:21289_8

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:21289_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.