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Using consumption capital theory to analyze the impact of COVID-19 on major and minor sports in Germany

In: Research Handbook on Sport and COVID-19

Author

Listed:
  • Andreas Hebbel-Seeger
  • Thomas Horky
  • Hermann A. Richter

Abstract

German Bundesliga soccer was amongst the first European sports to reboot games during the COVID-19 pandemic. The study examines the commercial damage caused by the absence of arena spectators in German football (soccer), as compared to that in ice hockey and other minor sports in Germany. To do so, the authors refer to the results of two case studies on soccer and ice hockey during the pandemic, and draw on considerations of the consumption capital theory. The case studies evaluate expert interviews with managers of clubs and the marketing industry. The consumption capital theory considerations are of theoretical nature with a practical reference. Their results are consistent and unambiguous: football, by far Germany's most popular sport, can survive without arena spectators if necessary, because media transmissions secure revenue streams from licenses and sponsorships. Minor sports, however, worry about most severe commercial fall-outs, including insolvency, in the worst case.

Suggested Citation

  • Andreas Hebbel-Seeger & Thomas Horky & Hermann A. Richter, 2022. "Using consumption capital theory to analyze the impact of COVID-19 on major and minor sports in Germany," Chapters, in: Paul M. Pedersen (ed.), Research Handbook on Sport and COVID-19, chapter 14, pages 166-177, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21289_14
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