IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/21201_15.html
   My bibliography  Save this book chapter

Customer-oriented manufacturing as a resilience strategy for Norwegian small international manufacturers

In: Small and Medium Sized Enterprises and the COVID-19 Response

Author

Listed:
  • Ottar BakÃ¥s
  • Arild Aspelund
  • Øystein Moen

Abstract

The COVID-19 crisis has had a severe impact on small and medium sized manufacturers, due to severe disruptions in both supply and demand, as well as national restrictions impacting work organization. This chapter explores how customer-oriented manufacturing have served as a resiliency strategy for SMEs. The study has followed an exploratory research design based on abductive approach, performing two in-depth case studies. We discuss how the three core capabilities of mass customization - robust process design, solution space development and choice navigation - have become important tools for facing the challenges of the pandemic crisis. These capabilities together helped the companies to ensure flexibility and efficiency, and supported the required product and process innovation to meet new challenges. The mass customization capabilities, combined with close collaboration with value chain partners, served as key components to finding new solutions and opportunities in times of the crisis. The chapter ends with proposing five take-aways from customer-oriented manufacturing that can guide SMEs to strengthening their resiliency for the future.

Suggested Citation

  • Ottar BakÃ¥s & Arild Aspelund & Øystein Moen, 2022. "Customer-oriented manufacturing as a resilience strategy for Norwegian small international manufacturers," Chapters, in: Small and Medium Sized Enterprises and the COVID-19 Response, chapter 15, pages 346-366, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21201_15
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/view/edcoll/9781802205763/9781802205763.00029.xml
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:21201_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.