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How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?

In: Research Handbook on Foreign Exit, Relocation and Re-entry

Author

Listed:
  • Qun Tan
  • Carlos M.P. Sousa

Abstract

More and more firms are exiting their foreign markets. However, while this phenomenon is increasingly important in today's globalized business environment, there has been little empirical research to explore the reasons for firms' exit decisions. To address this gap in the literature we develop a model to examine the moderating impact of external and internal factors (i.e., marketing capabilities and market turbulence, respectively) on the relationship between international performance and exit decision. Our results, based on data collected from multiple informants in 180 Chinese outward foreign direct investment firms, generate new insights for academics and practitioners.

Suggested Citation

  • Qun Tan & Carlos M.P. Sousa, 2022. "How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?," Chapters, in: Jorma Larimo & Pratik Arte & Carlos M.P. Sousa & Pervez N. Ghauri & José Mata (ed.), Research Handbook on Foreign Exit, Relocation and Re-entry, chapter 7, pages 136-158, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20749_7
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