IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/16973_7.html
   My bibliography  Save this book chapter

Entrepreneurial return on investment through a neuroentrepreneurship lens

In: Handbook of Research Methodologies and Design in Neuroentrepreneurship

Author

Listed:
  • Mellani Day
  • Mary C. Boardman

Abstract

Scholars have discussed both the profit motive (Simons and Astebro, 2010) and a broader set of motives (Elkington, 1997; Becker, 1993; Balog et al., 2014) when studying entrepreneurial behavior. Some of these are internal and underlie how entrepreneurs perceive and experience risk and reward, costs and benefits. These motivators that may affect an internal return on investment (ROI) calculation can also be examined through a neuroentrepreneurship lens. Day (2014) takes a first step in this through framing the issue, identifying a set of potential costs and benefits, and surveying an entrepreneur to develop a hypothesis for how these may be ranked in order of importance. As with any theory or model presented, the next step is to empirically test and refine the model. In this chapter we present a first step in the empirical testing of the ROI model presented in Day (2014). We identify existing data that measures these costs and benefits to varying degrees, then present results from our preliminary regression analysis and hypothesis testing. Then we discuss the future research necessary to build upon this moving forward, and providing specific suggestions for corresponding neuroexperimental research designs.

Suggested Citation

  • Mellani Day & Mary C. Boardman, 2017. "Entrepreneurial return on investment through a neuroentrepreneurship lens," Chapters, in: Mellani Day & Mary C. Boardman & Norris F. Krueger (ed.), Handbook of Research Methodologies and Design in Neuroentrepreneurship, chapter 7, pages 177-206, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:16973_7
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/view/9781785365034.00017.xml
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:16973_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.