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The sustainability of value in highly competitive industries

In: Creating Value through Innovation

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Abstract

In open and dynamic markets, only innovation can give a firm a competitive advantage and with it the superior cash flows that generate value. Using analytical models, this timely book analyses the conditions under which innovation strategy can create and maintain value, based on different environmental dynamics. Quantitative models are used to determine the value of innovation strategies in highly dynamic and competitive industries. These clearly reveal the economic variables and relations upon which the strategy depends, and the conditions for creating sustainable value within the firm.

Suggested Citation

  • ., 2009. "The sustainability of value in highly competitive industries," Chapters, in: Creating Value through Innovation, chapter 8, pages 163-183, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:13426_8
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