Programming of corporate social responsibility development of an enterprise

Speaking about the essence of the concept of «corporate social responsibility» (CSR), we mean the active social position of a company, which consists in the harmonious coexistence of stakeholders, constant dialogue with society, business participation in addressing pressing social issues. The essence of the concept of CSR is to take into account the interests of society, responsibility for an impact of an enterprise on consumers, employees, local communities and the environment in all aspects of its activities. Social dialogue and CSR is the basis of innovative development of an enterprise. To solve the problem of implementing CSR in the Ukrainian realities, the existing methods for elaborating a program for the development of CSR in the activities of road management and road transport have been studied. The program of CSR development at the internal and external levels of implementation is offered taking into account features of various groups of stakeholders. The main directions of introduction of corporate social responsibility are separated. A number of measures are proposed for each group of stakeholders in each direction of CSR in enterprises of road management and road transport. This will increase the psychological climate of the team, improve the health of staff and well-being, which will increase the overall efficiency of road and road transport companies. The radar method is used to calculate the integrated indicator. A two-dimensional matrix of CSR level estimation is given. A method of integrated assessment of the level of CSR based on a system of partial indicators, determined by a stakeholder survey, is proposed. The proposed method has been tested at the enterprise «VITAL». According to the results of calculations, the level of CSR at the enterprise is assessed as a high level of development of corporate social responsibility. The implementation of the corporate social esponsibility development program will allow road management and road transport companies to improve their business reputation and generally promote the country’s business development.