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Francesca Sotgiu

Personal Details

First Name:Francesca
Middle Name:
Last Name:Sotgiu
Suffix:
RePEc Short-ID:pso655
[This author has chosen not to make the email address public]

Affiliation

School of Business and Economics
Vrije Universiteit Amsterdam

Amsterdam, Netherlands
http://sbe.vu.nl/
RePEc:edi:fewvunl (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Peeter W.J. Verlegh & Stefan F. Bernritter & Verena Gruber & Noud Schartman & Francesca Sotgiu, 2021. "“Don’t Worry, We Are Here for You” : Brands as External Source of Control during the Covid-19 Pandemic," Post-Print hal-04558563, HAL.
  2. Francesca Sotgiu, 2009. "Price-promotion effectiveness during a price war," Post-Print hal-00491958, HAL.

Articles

  1. Stefan F. Bernritter & Paul E. Ketelaar & Francesca Sotgiu, 2021. "Behaviorally targeted location-based mobile marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 677-702, July.
  2. Ana Babić Rosario & Kristine Valck & Francesca Sotgiu, 2020. "Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 422-448, May.
  3. Iina Ikonen & Francesca Sotgiu & Aylin Aydinli & Peeter W. J. Verlegh, 2020. "Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 360-383, May.
  4. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
  5. Fabio Ancarani & Francesca Sotgiu, 2004. "Alla ricerca delle determinanti dei livelli di prezzo online," Micro & Macro Marketing, Società editrice il Mulino, issue 2, pages 359-374.

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