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Stanislav Mokrý
(Stanislav Mokry)

Personal Details

First Name:Stanislav
Middle Name:
Last Name:Mokry
Suffix:
RePEc Short-ID:pmo1563
[This author has chosen not to make the email address public]

Affiliation

Provozně ekonomická fakulta
Mendelova Univerzita v Brnĕ

Brno, Czech Republic
http://www.pef.mendelu.cz/
RePEc:edi:femencz (more details at EDIRC)

Research output

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Jump to: Articles

Articles

  1. Jan Vrána & Stanislav Mokrý, 2020. "Haptics and its Effect on Consumers' Intentions Using Neuroscientific Methods: Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 451-457.
  2. Stanislav Mokrý, 2019. "Assessing Web Surface Credibility by Generation Y: A Q Methodological Study," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(6), pages 1577-1585.
  3. Jan Vrána & Michal Pšurný & Ondřej Dufek & Stanislav Mokrý, 2019. "Perceptual Carrying Capacity and Trade Fairs - Eye Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 5(1), pages 98-106.
  4. Denis Drexler & Stanislav Mokrý & Ondřej Dufek, 2017. "Consumer Perception of Food-To-Go Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 1895-1900.
  5. Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016. "Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 152-159.
  6. Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64.
  7. Jitka Kalábová & Stanislav Mokrý & Jana Turčínková, 2013. "Regional differences of consumer preferences when shopping for regional products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2255-2259.
  8. Stanislav Mokrý, 2013. "Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2547-2553.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Jan Vrána & Stanislav Mokrý, 2020. "Haptics and its Effect on Consumers' Intentions Using Neuroscientific Methods: Literature Review," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 68(2), pages 451-457.

    Cited by:

    1. Kim, Minjeong & Kim, Jung-Hwan & Park, Minjung & Yoo, Jungmin, 2021. "The roles of sensory perceptions and mental imagery in consumer decision-making," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).

  2. Jan Fiala & Ivica Toufarová & Stanislav Mokrý & Martin Souček, 2016. "Perception of Local Food Labelling by Generation Z: Eye-Tracking Experiment," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 2(2), pages 152-159.

    Cited by:

    1. Irene C. Kamenidou & Spyridon A. Mamalis & Stavros Pavlidis & Evangelia-Zoi G. Bara, 2019. "Segmenting the Generation Z Cohort University Students Based on Sustainable Food Consumption Behavior: A Preliminary Study," Sustainability, MDPI, vol. 11(3), pages 1-22, February.

  3. Martin Souček & Denis Drexler & Steven Van Wichelen & Stanislav Mokrý & Ondřej Dufek, 2015. "The Influence of Package Attributes on Consumer Perception among Generation Y," European Journal of Business Science and Technology, Mendel University in Brno, Faculty of Business and Economics, vol. 1(1), pages 54-64.

    Cited by:

    1. Kamila Ježovičová & Jana Turčínková & Denis Drexler, 2016. "The Influence of Package Attributes on Consumer Perception at the Market With Healthy Food," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 64(6), pages 1919-1926.
    2. Kusnandar & Setyowati, Nuning & Wida Riptanti, Erlyna, . "Creating an innovative culture in agribusiness of micro, small and medium-sized enterprises," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 9(2).
    3. Denis Drexler & Stanislav Mokrý & Ondřej Dufek, 2017. "Consumer Perception of Food-To-Go Products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(6), pages 1895-1900.
    4. Denis Drexler & Martin Souček, 2017. "The Level of Shelves and Space Solution as One of the Key Factors for Consumer Attention," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(5), pages 1679-1686.

  4. Jitka Kalábová & Stanislav Mokrý & Jana Turčínková, 2013. "Regional differences of consumer preferences when shopping for regional products," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 61(7), pages 2255-2259.

    Cited by:

    1. Lucio Cappelli & Fabrizio D’Ascenzo & Roberto Ruggieri & Irina Gorelova, 2022. "Is Buying Local Food a Sustainable Practice? A Scoping Review of Consumers’ Preference for Local Food," Sustainability, MDPI, vol. 14(2), pages 1-17, January.

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