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Jean-François Lemoine

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First Name:Jean-François
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Last Name:Lemoine
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RePEc Short-ID:ple550
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Location: Angers/Paris, France
Homepage: http://www.essca.fr/
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Handle: RePEc:edi:esscafr (more details at EDIRC)
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  1. LEMOINE, Jean-François, 2000. "Vers une proposition d'integration de l'approche objective et subjective de la situation d'achat dans l'etude du comportement du consommateur," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-03, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  2. LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  3. LEMOINE, Jean-François, 1999. "Le rôle de la situation d'utilisation du produit dans la comprehension de la hierarchie des choix du consommateur. / The rôle of usage situation in the understanding of consumer's choice hierarchy," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1999-02, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  4. FILSER, Marc & LEMOINE, Jean-François, 1998. "Actes de la 2ème Journée de Recherche en Marketing de Bourgogne. Comportement du consommateur. Dijon, 4 juin 1998," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB02, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  5. LEMOINE, Jean-François, 1998. "Le rôle de l'interaction " situation x émotion " dans l'étude du comportement du consommateur," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1998-05, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  6. LEMOINE, Jean-François & BONNIN, Gaël, 1998. "L'utilisation de l'odeur d'ambiance comme variable d'influence des comportements en magasin : quelles justifications ? / The use of ambiant odor as a mean to influence shopper's : what rationales ?," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 1998-01, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
  1. Lemoine Jean-François, 2002. "Situazioni di consumo anticipate del prodotto e creazioni di vantaggi concorrenziali," Micro & Macro Marketing, Società editrice il Mulino, issue 3, pages 495-508.

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