Pranav Kumar

Personal Details

First Name:	Pranav
Middle Name:
Last Name:	Kumar
Suffix:
RePEc Short-ID:	pku552
	[This author has chosen not to make the email address public]
	https://www.linkedin.com/in/pranavkumarsite/

Affiliation

College of Business
Universiti Utara Malaysia

Sintok, Malaysia
http://cob.uum.edu.my/
RePEc:edi:cbuummy (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Pranav Kumar & Sany Sanuri Mohd. Mokhtar, 2016. "Ethical Marketing Practices viewed through Consumer Spectacles," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 29-45.

   Cited by:

   1. Millissa F. Y. Cheung & W. M. To, 2021. "The Effect of Consumer Perceptions of the Ethics of Retailers on Purchase Behavior and Word-of-Mouth: The Moderating Role of Ethical Beliefs," Journal of Business Ethics, Springer, vol. 171(4), pages 771-788, July.
   2. Muhammad Tanveer & Abdul-Rahim Ahmad & Haider Mahmood & Ikram Ul Haq, 2021. "Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
   3. Dhruba Jyoti Sen, 2021. "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 13-21.
   4. Jung-Yong Lee & Chang-Hyun Jin, 2019. "The Role of Ethical Marketing Issues in Consumer-Brand Relationship," Sustainability, MDPI, vol. 11(23), pages 1-21, November.

More information

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