Sandra Horvat

Personal Details

First Name:	Sandra
Middle Name:
Last Name:	Horvat
Suffix:
RePEc Short-ID:	pho508
	http://www.efzg.unizg.hr/shorvat

Affiliation

Ekonomski Fakultet
Sveučilište u Zagrebu

Zagreb, Croatia
http://www.efzg.hr/
RePEc:edi:fefzghr (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Sandra Horvat, 2013. "Application of product life cycle concept to private label management," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(1), pages 63-75.

   Cited by:

   1. Georgios TSEKOUROPOULOS & Dimitrios THEOCHARIS & Christos SARMANIOTIS, 2019. "Consumer Behaviour and Factors Affecting the Selection of Green Private Label Products in Greek Retail Market," International Conference on Economic Sciences and Business Administration, Spiru Haret University, vol. 5(1), pages 204-213, November.
   2. Tsekouropoulos, Georgios & Koliouska, Christiana & Theocharis, Dimitrios & Andreopoulou, Zacharoula, 2018. "Green products: digital marketing and consumer behavior for sustainability," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 0(Issue 2).

2. Sandra Horvat, 2009. "Research of private label development in Croatia," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(1), pages 81-94.

   Cited by:

   1. Pritha Ghosh & Subrata Saha & Shamindra Nath Sanyal & Swati Mukherjee, 2021. "Positioning of private label brands of men’s apparel against national brands," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 210-227, September.

More information

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Corrections

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