Salvador Del Barrio-García, Sr.
(Salvador Del Barrio-Garcia)

Personal Details

First Name:	Salvador
Middle Name:
Last Name:	Salvador Del
Suffix:	Sr.
RePEc Short-ID:	pde714
	Dpto. Comercialización e Investigación de Mercados Facultad de Ciencias Económicas y Empresariales Campus de Cartuja s/n 18071 Granada SPAIN

Affiliation

Facultad de Ciencias Económicas y Empresariales
Universidad de Granada

Granada, Spain
http://fccee.ugr.es/
RePEc:edi:feugres (more details at EDIRC)

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

1. Del Barrio-García, Salvador & Kamakura, Wagner A. & Luque-Martínez, Teodoro, 2019. "A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 1-15.

   Cited by:

   1. van Ewijk, Bernadette J. & Stubbe, Astrid & Gijsbrechts, Els & Dekimpe, Marnik G., 2021. "Online display advertising for CPG brands: (When) does it work?," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 271-289.
   2. Yessica C.Y. Chung & Hung-Hao Chang & Yukinobu Kitamura, 2021. "Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 67(2), pages 51-59.
   3. Ricardo Sellers-Rubio & Aurora Calderón-Martínez, 2021. "Brand strategy scope and advertising spending: The more the better?," Tourism Economics, , vol. 27(1), pages 70-85, February.

More information

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Corrections

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