Publications
by members of
School of Management
ITM University
Gwalior, India
These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.| Journal articles |
Journal articles
2023
- Upadhyay, Yogesh & Tripathi, Aditya, 2023. "Brand wagon effect: How brand equity eclipses the effect of eWoM on purchase intentions – Mediating role of review helpfulness," Journal of Business Research, Elsevier, vol. 168(C).