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Systematisierung und Analyse von Crowd-Sourcing-Anbietern und Crowd-Work-Projekten

Author

Listed:
  • Leimeister, Jan Marco
  • Zogaj, Shkodran
  • Durward, David
  • Blohm, Ivo

Abstract

Mit dem Begriff Crowdsourcing bezeichnete Jeff Howe 2006 den damals neuen Trend, bislang intern erledigte Aufgaben über das Internet an eine unbegrenzte Menge potenziell Mitwirkender (die "crowd") auszulagern ("outsourcing"). Dazu nutzen Unternehmen heute einen wachsenden Markt an externen Crowdsourcing-Plattformen. Die vorliegende Studie bietet einen systematischen Überblick und identifiziert dabei fünf verschiedene Grundformen: (1) Microtask-Plattformen, (2) Marktplatz-Plattformen, (3) Design-Plattformen, (4) Testing-Plattformen und (5) Innovationsplattformen. Diese Grundformen unterscheiden sich in den Steuerungs- und Kontrollmechanismen sowie den Anreizstrukturen und Vergütungsformen, mit denen sie die Arbeit in der Crowd organisieren.

Suggested Citation

  • Leimeister, Jan Marco & Zogaj, Shkodran & Durward, David & Blohm, Ivo, 2016. "Systematisierung und Analyse von Crowd-Sourcing-Anbietern und Crowd-Work-Projekten," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 324, June.
    • Handle: RePEc:zbw:hbsedi:324
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    Citations

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    Cited by:

    1. Gerber, Christine & Krzywdzinski, Martin, 2019. "Brave New Digital Work? New Forms of Performance Control in Crowdwork," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, pages 121-143.
    2. Maier, Michael F. & Viete, Steffen & Ody, Margard, 2017. "Plattformbasierte Erwerbsarbeit: Stand der empirischen Forschung," IZA Research Reports 81, Institute of Labor Economics (IZA).
    3. Leimeister, Jan Marco & Durward, David & Simmert, Benedikt, 2020. "Die interne Crowd: Mitarbeiter/innen im Spannungsfeld neuer Arbeitsformen," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 436, June.
    4. Leimeister, Jan Marco & Durward, David & Zogaj, Shkodran, 2016. "Crowd Worker in Deutschland: Eine empirische Studie zum Arbeitsumfeld auf externen Crowdsourcing-Plattformen," Study / edition der Hans-Böckler-Stiftung, Hans-Böckler-Stiftung, Düsseldorf, volume 127, number 323, June.

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