IDEAS home Printed from
   My bibliography  Save this book

INSIDE REAL INNOVATION: How The Right Approach Can Move Ideas From R&D To Market - And Get The Economy Moving


  • Eugene Fitzgerald

    (Massachusetts Institute of Technology, USA; Cornell University, USA; The Innovation Interface, USA)

  • Andreas Wankerl

    (Massachusetts Institute of Technology, USA; Cornell University, USA; The Innovation Interface, USA)

  • Carl Schramm

    (The Kauffman Foundation, USA)


Video ¡ª Prof. Eugene Fitzgerald talks about the process of innovation and introduces Inside Real Innovation . Read more about the authors' interview/article with Inc. and Forbes. This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the ¡°innovation system¡± in the United States is failing to work as it once did, and what all parties can do to build a better system for the future. Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation ¡ª until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American ¡°pipeline¡± for carrying this process has been pulled apart. The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization .

Suggested Citation

  • Eugene Fitzgerald & Andreas Wankerl & Carl Schramm, 2010. "INSIDE REAL INNOVATION: How The Right Approach Can Move Ideas From R&D To Market - And Get The Economy Moving," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7985, December.
  • Handle: RePEc:wsi:wsbook:7985

    Download full text from publisher

    File URL:
    Download Restriction: Ebook Access is available upon purchase.

    As the access to this document is restricted, you may want to search for a different version of it.


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Kushlin, Valery Ivanovich & Ustenko, V.S., 2016. "Analysis of International Experience of Intensification of Scientific and Innovative Activity in the Modern Unstable Conditions," Working Papers 2832, Russian Presidential Academy of National Economy and Public Administration.

    More about this item


    Innovation; Commercialization; Entrepreneurship; Invention;

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:wsbook:7985. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tai Tone Lim). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.