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INSIDE REAL INNOVATION: How The Right Approach Can Move Ideas From R&D To Market - And Get The Economy Moving

Author

Listed:
  • Eugene Fitzgerald

    (Massachusetts Institute of Technology, USA; Cornell University, USA; The Innovation Interface, USA)

  • Andreas Wankerl

    (Massachusetts Institute of Technology, USA; Cornell University, USA; The Innovation Interface, USA)

  • Carl Schramm

    (The Kauffman Foundation, USA)

Abstract

Video ¡ª Prof. Eugene Fitzgerald talks about the process of innovation and introduces Inside Real Innovation . Read more about the authors' interview/article with Inc. and Forbes. This breakthrough book gives a ground-floor view of the innovation process, showing how fundamental innovators really work. Then, it connects that knowledge to the bigger picture, explaining why the ¡°innovation system¡± in the United States is failing to work as it once did, and what all parties can do to build a better system for the future. Inside Real Innovation is written by distinguished practicing innovators. They debunk the concept of innovation as a linear process, from research to development to product in the market. They present a simple model for understanding it as a highly iterative process, in which you cycle repeatedly through many factors in the areas of Technology, Market and Implementation ¡ª until the right pieces come together. Co-author Gene Fitzgerald tells the story of his own major innovation, tracing it along the winding path into products we use every day. The authors then proceed to tell the larger story of how the vaunted American ¡°pipeline¡± for carrying this process has been pulled apart. The book is a must-read for anyone with an interest in a strong innovation system: investors, innovators and people in corporations, universities and government. Inside Real Innovation has become the course-book for a White House-recognised MIT course entitled 3.086x Innovation and Commercialization .

Suggested Citation

  • Eugene Fitzgerald & Andreas Wankerl & Carl Schramm, 2010. "INSIDE REAL INNOVATION: How The Right Approach Can Move Ideas From R&D To Market - And Get The Economy Moving," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 7985, December.
  • Handle: RePEc:wsi:wsbook:7985
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    Citations

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    Cited by:

    1. Kushlin, Valery Ivanovich & Ustenko, V.S., 2016. "Analysis of International Experience of Intensification of Scientific and Innovative Activity in the Modern Unstable Conditions," Working Papers 2832, Russian Presidential Academy of National Economy and Public Administration.

    More about this item

    Keywords

    Innovation; Commercialization; Entrepreneurship; Invention;

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure

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